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Hi! I'm Priyadarshi,
I’ve spent the last 14 years trying to convince brands (and occasionally my mother) that good storytelling can sell anything. In both cases, I have tasted limited success.
I have a master’s in Comparative Literature, which, contrary to popular belief, hasn’t made me a book worm. It has, however, taught me that if look for it, you can find meaning and connections in everything—from Shakespeare to shampoo commercials. Over the years, I’ve worked as a creative director, writer, and occasional crisis therapist for ad campaigns that needed saving 10 hours before the client presentation.
Some of my lines have made it to TV, some have made it to awards shortlists, and a few have even made people say “Wait… that was you?”. I like ideas that are weird but work. I like sentences that zig when you expect them to zag. while not my forte, art and animation is something I adore. Something that I keep dabbling in. I believe you can learn something new from somewhere or someone.
I’m just here to tell good stories—whether they sell chips, change perceptions, or just make someone feel seen for a moment. It has to be memorable. If it also wins an award? That’s just the icing (and yes, I’ll cherish it).
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